Photo Courtesy: It’s On Us

GW President Steven Knapp and Student Association President Nick Gumas joined campus leaders from all over the country for the unveiling of It’s On Us, a branding campaign aimed at ending sexual assault on college campuses Sept. 19

Using a pledge and a slew of social media outreach efforts, the campaign hopes to combat victim blaming and encourage bystanders to step up against sexual assault.

“This is not your fight alone, this is on all of us, every one of us, to fight campus sexual assault,” President Barack Obama said at the press conference to introduce the campaign.

The campaign is a partnership with roughly 200 hundred colleges, private companies with ties to campuses and sports organizations such as the NCAA.

Over the past couple of days, posters aimed at informing students of the project have been placed around several residence halls on GW’s campus.

“I think it’s great that GW is participating in the It’s On Us Campaign,” Gumas said.

He added that it will be a great stepping stone to “building off of this year.”

The campaign centers around an online pledge to “recognize that non-consensual sex is sexual assault,” “identify situations in which sexual assault may occur,” “intervene in situations where consent has not or cannot be given” and to “create an environment in which sexual assault is unacceptable and survivors are supported,” according to the It’s On Us website.